The December 1972 issue of Rod & Custom Magazine was dedicated to the beater, a low-budget alternative to the over-polished, slickly-painted, customized early car. The beater could easily be considered a progenitor of the rat rod with its cheap upholstery, primer instead of paint, and lack of chrome or polished metals. However, owners of these beaters often had a high-dollar machine sitting in their garage.
As with many cultural terms, there are disputes over the origin of the term "rat rod". Some say it first appeared in an article written in Hot Rod Magazine by Gray Baskerville about cars that still sported a coat of primer. Some claim that the first rat rod was owned by artist Robert Williams who had a '32 Ford Roadster that was painted in primer. Hot Rod magazine has since verified this. Although the term likely started out as derogatory or pejorative (and is still used in this way by many), members of the subcultures that build and enjoy these cars have adopted the term in a positive light.